EMAIL MARKETING
Emails your audience actually open.
Most email marketing gets ignored. Ours consistently beats the industry average — because every campaign we send is written for a specific audience, with a specific goal, at exactly the right moment.
Most email marketing doesn't work. Here's why.
Generic newsletters, mass sends, and no segmentation are the reason most businesses see poor open rates and zero return from email. We take a completely different approach — and the numbers prove it.
One-size-fits-all emails that feel irrelevant to the reader
No strategy behind when or why emails are sent
Poor subject lines that don't earn the open
No automation — missing the moments that convert
Zero follow-up after someone downloads or enquires
Reporting that shows vanity metrics instead of real outcomes
The average business sends emails to everyone and wonders why nobody reads them. We don't do that.
CLIENT EXAMPLE
COMMERCIAL FINANCE - B2B - UK
A real campaign. Real numbers.
A UK-based commercial finance brokerage came to us with an existing email list and no strategy behind it — mass sends, no segmentation, and declining engagement. We rebuilt their entire approach: four distinct audience segments, monthly campaigns tied to business goals, automated nurture sequences, and sends timed around key industry moments. The results speak for themselves.
The key difference: Every email was written for one specific audience — not blasted to everyone. Customers, prospects, vendors and introducers all received different content with different calls to action. That's what drives open rates like these.
AVERAGE OPEN RATE
36.2%
vs ~21% industry average
ABOVE BENCHMARK
+15.2%
Consistent across every campaign
PEAK OPEN RATE
42.35%
On a segmented campaign send
PEAK CLICK RATE
4.82%
vs ~2.3% industry average
WHAT'S INCLUDED
Everything you need to do email properly.
From strategy to send — we manage the full campaign so every email you send earns its place in the inbox.
Campaign Strategy & Planning
Monthly email plans tied to your business goals, seasonal moments, and content calendar — always intentional, never reactive.
Audience Segmentation
No mass blasting. We segment your list and write specifically for each group — customers, prospects, and partners all get different emails.
Email Copywriting & Design
OOn-brand, engaging emails written by us and approved by you. Subject lines that earn the open. Content that earns the click.
Automated Sequences
Welcome journeys, post-download nurture sequences and lead follow-up — built to run automatically and convert while you sleep.
Lead Magnets & Gated Content
Every free resource we create is paired with an email sequence that moves new subscribers from download to enquiry.
Monthly Reporting
Honest numbers each month — open rates, click rates, list growth, and what we're changing to make next month better.
HOW IT WORKS
Our process for email that actually converts.
Every campaign follows the same four-step framework — built to get results from day one and improve every month.
Understand your audience
We map who's on your list, what they care about, and what action you want them to take — before a single email is written.
Build the campaign plan
A full monthly plan tied to your goals, your content, and the key moments in your business calendar.
Write, design & send
We write every email, design it on-brand, get your approval, and send — or manage your platform end to end.
Review & improve
Every month we analyse what worked, what didn't, and use those learnings to make the next campaign stronger.
Ready for emails that get results?
Book a free strategy call and let's talk about what properly managed email marketing could do for your business.
No commitment. No hard sell. Just a conversation.