PAID ADS
Turn your organic audience into paying clients.
You've already done the hard work building an audience through organic content. We run targeted paid ads that retarget those warm viewers — converting people who already know and trust your brand.
Warm audiences
Your organic content has already built a ready-made retargeting pool
Already engaged
We target people who've watched your videos and visited your profile
Lower cost per lead
Warm retargeting converts at a fraction of the cost of cold audiences
Most paid ads target cold audiences. Ours don't.
The biggest mistake businesses make with paid ads is targeting people who've never heard of them. It's expensive, competitive, and slow to convert. We do it differently — we use the audience your organic content has already built and convert them with precision-targeted ads on Facebook and Instagram.
THE LAVA APPROACH
Organic first. Paid to convert.
We build your organic presence — growing your views, followers and brand awareness across Instagram, Facebook and TikTok. Then we layer in paid ads that retarget everyone who's engaged with that content, pushing them down the funnel and turning viewers into enquiries.
Why this works: Someone who's watched several of your Reels is already warm. A retargeted ad showing them your offer converts at a significantly lower cost than targeting a cold stranger who's never heard of you.
The result: Every piece of organic content we create also feeds your paid ads engine — so your marketing budget works harder the longer we work together.
Organic content gets views
Reels, posts & videos build awareness at zero ad spend
Audience is captured automatically
Meta tracks everyone who watches, likes or visits your profile
Retargeted with paid ads
We show your offer to warm viewers at exactly the right moment
Viewers become enquiries
Warm audiences convert at lower cost — more leads, less spend
HOW IT WORKS
A process built to keep your costs low.
Every paid campaign we run follows the same proven framework — start warm, test fast, scale what works.
Audience setup
We build custom retargeting audiences from your video viewers, profile visitors, and page engagers.
Creative & copy
We write and design ads that match your brand voice and speak directly to where the viewer is in their journey.
Launch & test
Multiple ad variants go live. We cut what isn't working quickly and double down on what is.
Optimise & report
Monthly reports on spend, leads, and cost per lead — with clear actions for the month ahead.
WHAT'S INCLUDED
Everything managed end to end.
From audience building to monthly reporting — we handle the full campaign so you can focus on the leads coming in.
Meta Ads Management
Full campaign setup, management and optimisation across Facebook and Instagram — where your organic audience already lives.
Retargetting Audience Build
Custom audiences built from your video viewers, profile visitors and content engagers — the warmest leads available to you.
Ad Creative & Copywriting
On-brand ads written and designed by us. Multiple formats and angles tested to find what converts for your audience.
Lead Generation Campaigns
Campaigns designed specifically to generate enquiries, calls and form fills — not just clicks and impressions.
Landing Page Strategy
We advise on the pages your ads send traffic to, so the journey from ad click to enquiry is seamless and conversion-ready.
Monthly Reporting
Clear monthly numbers — spend, reach, leads, and cost per lead. No fluff, just the metrics that matter to your bottom line.
Ready to convert your organic audience?
Book a free strategy call and we'll show you exactly how paid ads can work alongside your content to generate real leads.
No commitment. No hard sell. Just a conversation.