FIT’N’ TASTY Driving Engagement and Growth with Strategic Social Media 

Fit ’N’ Tasty is a fresh ready-to-eat meal service that helps customers control their weight effectively. When Fit ’N’ Tasty partnered with Lava Socials, our mission was to enhance their social media presence, build an engaged audience, and drive meaningful interactions.  
 
By focusing on storytelling rather than overtly selling, maintaining consistent on-brand messaging, and diving deep into the unique needs of their niche, we delivered a strategy that resonated with their target audience. 

WHAT WE DID  

🎥 Created Engaging Reels:  
Leveraged short-form video content to capture attention and tell compelling stories. 
 
🌟 Focused on Storytelling:  
Shifted the narrative from product-centric to audience-focused, highlighting lifestyle benefits. 
 
🌈 Stayed On Brand:  
Ensured all visuals and copy reflected Fit ’N’ Tasty’s brand values and aesthetic. 
 
⏳ Consistent Posting:  
Maintained a steady and predictable posting schedule to keep audiences engaged. 
 
🔍 Deep Niche Understanding:  
Conducted research to align content with the preferences and needs of their audience. 

THE RESULTS  

VIEWS 
90,000 across Instagram and Facebook 
 
REACH 
50,000 across Instagram and Facebook 
 
VISITS 
15,000 to Instagram and Facebook pages 
 
NEW FOLLOWERS 
850 across Instagram and Facebook 
 
LINK CLICKS 
Over 150 (potential buyers)