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FIT ’N’ TASTY

Driving Engagement and Growth with Strategic Social Media

Fit ’N’ Tasty is a fresh ready-to-eat meal service that helps customers control their weight effectively. When Fit ’N’ Tasty partnered with Lava Socials, our mission was to enhance their social media presence, build an engaged audience, and drive meaningful interactions.

By focusing on storytelling rather than overtly selling, maintaining consistent on-brand messaging, and diving deep into the unique needs of their niche, we delivered a strategy that resonated with their target audience.

WHAT WE DID

Platforms used: Facebook | Instagram

🎥 Created Engaging Reels:

Leveraged short-form video content to capture attention and tell compelling stories.

🌟 Focused on Storytelling:

Shifted the narrative from product-centric to audience-focused, highlighting lifestyle benefits.

🌈 Stayed On Brand:

Ensured all visuals and copy reflected Fit ’N’ Tasty’s brand values and aesthetic.

⏳ Consistent Posting:

Maintained a steady and predictable posting schedule to keep audiences engaged.

🔍 Deep Niche Understanding:

Conducted research to align content with the preferences and needs of their audience.

THE RESULTS

VIEWS

90,000 across Instagram and Facebook

REACH

50,000 across Instagram and Facebook

VISITS

15,000 to Instagram and Facebook pages

NEW FOLLOWERS

850 across Instagram and Facebook

LINK CLICKS

Over 150 (potential buyers)

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